For Senior Financial Services Professionals In Luxembourg.

You'd never miss a board meeting.

You skip training every week.

Feel like yourself again.

Stronger. Calmer. In control.

Alvin Sicre

Alvin Sicre. Fitness & Performance. 18 years in London & Luxembourg financial services.

Not a gym membership.

Not a personal trainer.

Not a wellness app.

Baseline is not what you tried before.

Not a gym membership

You've had one. The card sat in your wallet for a year. You went seven times. Gym memberships ask you to show up. Your calendar asks you not to. The calendar wins.

Not a personal trainer

You had one. Three times a week. €80 a session. Then Q-end landed, you missed two weeks, and never rebooked. The structure assumed a calendar you don't have.

Not a corporate wellness app

HR rolled it out. You downloaded it. You opened it twice. An app cannot know what your week looks like. An app does not hold you accountable. An app is silent.

What Baseline is

The structure underneath. And the room around it. A small group of senior FS professionals running the same week. Peer accountability, not coach accountability.

What they say

Martijn van der Schaaf

Private Equity / Ex-EQT

"I lost substantial weight and volume, and feel more energized than ever. I even played 36 holes of golf in one day with zero back pain — something I couldn't dream of a year ago."
Martijn van der Schaaf

Nicolas Boatwright

Head of Partnerships & Alliances Europe, Infosys Finacle

"Practical, focused, and designed for busy professionals who need systems that actually fit real life."
Nicolas Boatwright

Laurent Goyer

Private Capital Lawyer (Quebec, Luxembourg, Paris)

"After a few weeks, I had more energy, better focus, and more patience at home. I feel like myself again: stronger, calmer, and in control."
Laurent Goyer

Who Baseline is built for

You've trained. You've stopped. You've started again.

Your routine was built for a calendar that doesn't exist anymore. You sit on three boards now. You have a CSSF audit window. A partner's email lands at 18:47 on a Thursday.

Baseline is the structure underneath. Built to hold when the week shifts by an hour's notice.

Designed for senior FS professionals who used to be fit, intend to be again, and want a room of peers running the same week.

What breaks first

When the calendar tightens, fitness collapses first. Sleep slips.

Patience thins.

By Friday you're running on coffee and willpower. The gym bag has been in the boot of the car for nine days.

The cost is not aesthetic.

The cost is energy, focus, and patience.

The three things your family, your friends & your team feel before you do.

What Baseline installs

A structure built for the way your week actually runs.

3 short training sessions a week, 25 minutes each.

Two minutes of movement every hour. A walk on the days the calendar collapses. A fallback rule for the weeks when even the walk doesn't happen.

The point is not perfection. The point is that the system survives the week you have, not the week you wish you had.

A baseline you can hold on the worst week beats a perfect routine you abandon.

A simple clock face showing a specific time

Who built this

Alvin Sicre

Alvin Sicre

I spent 18 years inside Luxembourg fund governance. Head of Compliance and Conducting Officer roles at EQT Partners, Aberdeen Standard, KPMG London.

I've sat in the rooms you sit in. I've held the calendar you hold.

I now coach a small number of senior financial services professionals on the physical baseline that lets them keep doing the job at 50 the way they did at 35. That's the entire scope.

Three ways to start

The Grounded Executive Workshop

A two-hour in-person session in Luxembourg. Think, move, decide.

Twelve seats. Run monthly.

View details

12-Week Baseline Programme

Small-cohort group coaching. One cohort per cycle. The full system installed.

Limited seats.

Inquire

1:1 private coaching is available on a strictly limited basis, by application only. Two to three clients at any time.

How to start

The 2-min Baseline Check is the entry point. It tells you where your baseline sits today.

If the result suggests we should talk, I'll send a calendar link.

If it doesn't, I'll send you a one-page protocol you can run on your own.

Prefer to observe first?

A short note about once a week. Energy, structure, the actual mechanics of staying capable in a Luxembourg FS calendar.

Fitness & Performance Luxembourg

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